This work was completed over a weekend in response to a brief set by No.1 Cubs, a clothing brand based in Cornwall. I have mixed feelings about the brand itself, as communication was lack after delivering this project. Despite this, the project was good practice and demonstrated my ability to quickly generate brand ideas and concepts. Some of these ideas have been acted upon by the brand in my absence, although I can’t prove my influence, I do take credit for the ideas I provided them – particularly the ‘Cubs Coffee Club’ designs. I don’t believe they existed before my application, and the idea came to me when I found they sold their clothing alongside coffee in shops, with the brand starting as a beachside coffee service.