For an interview project, I worked on branding St. Ewe eggs’ stand at Selfridges. I wanted to maintain the rustic yet clean design seen on their packaging while highlighting the range of eggs they offer, a unique selling point of the brand. I aimed to make the most of each useable space to create a memorable in-store experience, which is valued more than online shopping. The final idea showcased their egg range and emphasised the importance of animal welfare in producing the best produce, a concept I believe is increasingly important to customers.