I managed all aspects of branding for Crow”technic, including the creation of the logo, website design, social media presence, and photography style. As a tech company, it required a clean and minimalist design, complemented by a warm and cosy aesthetic. This unexpected combination suits the medicinal purpose of the product, which is a CBD or medicinal cannabis vapouriser. The market is challenging, with stigma and stereotypes, but I believe the use of colour and overall theme helps to dispel preconceptions about the brand.